J. Commerce Director, James Gibson, is an experienced digital professional specialising in eCommerce and retail. Passionate about building brand experiences that brings together the online and offline ecosystem, he has the ability understand the detail of every customer touchpoint and deliver on commercial outcomes.

James and his team has the ability to build and manage high performing teams and breakdown organisational silos by communicating to stakeholders on all levels by sharing the ‘what’ and most importantly the ‘why’ and the ‘how’ to ensure operational excellence.

James has worked for national and international brands such as Jeanswest, UNIQLO, Coles and The Good Guys with a  background covering a number of different technologies and eCommerce disciplines from lead generation through to fulfilment.